Hispanic media influence in US´ Presidential Election in 2016

Abstract

The Hispanic population of the United States has increased dramatically, however the results of the last presidential elections leave doubts on the behavior of that electorate and on the influence of the Hispanic media in that electorate. The research focuses on a hinge state like North Carolina that had a special media impact by the electoral strategy of the Democratic Party. The methodology pivots on in-depth interviews, non-participant observation and analysis of political content of Hispanic media during the campaign. The results provide relevant information on the complex Hispanic media ecosystem and on the complex Hispanic electoral behavior.