THE TOURIST AND WATER CONSERVATION: A GENERATIONAL APPROACH IN THE NORTHERN REGION OF QUINTANA ROO

Abstract

Water is a vital resource for developing tourism activities, and awareness about water conservation among tourists is a key element for achieving sustainable development. This study aims to evaluate the future perspectives of tourists of different generations regarding water conservation within hotels and determine which tourist destination in the northern region of Quintana Roo and which generation needs primarily awareness campaigns to mitigate pollution and water waste in hotels. According to fuzzy logic theory, tourists were enquired and their answers made it possible to obtain the membership functions for the seven destinations. These opinions were aggregated, and an 𝛼-cut was obtained. The transitive and intransitive closure algorithm was applied to obtain equivalent destinations. Finally, the obtained classes were ranked according to the Kaufmann and Gil-Aluja Algorithm (1995) shows that this new methodology helps decision-makers who want to implement sustainable programs.