Manifestaciones artísticas en las constelaciones multimodales: diálogos hipertextuales y uso de dinámicas TIC

Abstract

This proposal is based on the concept of literary constellation, delimited by Professor Guadalupe Jover (2007): "A unit of analysis that manages to merge the horizon of the texts and the reader" (p. 121), that is, that it is about constructions interpretive where the links are delimited by the viewer. The concept of multimodal is added to this premise to form a fabric of artistic manifestations belonging to different languages: cinema, series, video games, music, literature... Transmedia narratives allow the elements that make up a fiction to be dispersed through different distribution channels, in such a way that a coordinated and unified entertainment experience is guaranteed. For this reason, the constellations are a tool to create maps of various artistic manifestations and bring students closer to a reality that at first may seem alien. This proposal is proposed for the Degree in Audiovisual Communication, the Degree in Journalism and the Degree in Journalism and Audiovisual Communication, and the resulting constellations highlight the ability to connect works that were part of their cultural background with others that they have been discovering through this practice. In addition, in the constellations it has been possible to weave creations from distant times and contents through the identification of recurring elements. Thus, the importance of transmedia readings is reaffirmed, especially in a changing context in which it is increasingly a greater challenge to capture the attention of students.