Please use this identifier to cite or link to this item: https://hdl.handle.net/11000/31901

Plan de negocio para un restaurante estrella Michelin

Title:
Plan de negocio para un restaurante estrella Michelin
Authors:
Ramón Bri, Irene
Tutor:
Hernández Rodríguez, Noelia
Editor:
Universidad Miguel Hernández de Elche
Department:
Departamentos de la UMH::Ciencia Jurídica
Issue Date:
2024-02
URI:
https://hdl.handle.net/11000/31901
Abstract:
Con este proyecto se pretende estudiar la viabilidad y desarrollar un plan de negocio de un restaurante en la provincia de Alicante, concretamente en Benidorm, con aspiraciones a ser considerado restaurante de la guía Michelin. En este trabajo se expondrá la idea, motivación y objetivos de la empre...  Ver más
This project aims to study the economic viability and develop a business plan for a restaurant in the province of Alicante, specifically in Benidorm, with aspirations to be considered a Michelin restaurant. This work will present the idea, motivation and objectives of the company, as well as different models that exist to analyze our haute cuisine restaurant: Canvas Model, Porter's Forces, PESTEL, SWOT, market and sector analysis, marketing plan, communication plan, operations plan, economic-financial plan, etc. Based on these models and schemes we will obtain the information we need for the start-up of the business, market opportunity and the study of its present and future viability. The first economic forecasts tell us that the creation of this project could be a good business opportunity, that is why through this business plan we will reaffirm the economic and financial viability of Marea S.L.
Keywords/Subjects:
Restaurante
hostelería
restauración
Michelin
empresa
Restaurant
business
tourism
cuisine
customers
Knowledge area:
CDU: Ciencias sociales
Type of document:
info:eu-repo/semantics/bachelorThesis
Access rights:
info:eu-repo/semantics/openAccess
Appears in Collections:
TFG - Doble Grado en Derecho y Administración y Dirección de Empresas (DADE)



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