Resumen :
La presente tesis doctoral estudia los temas, enfoques y estilo retórico de las
columnas periodísticas del filósofo José Antonio Marina, en relación con la obra
desarrollada en los ensayos de divulgación del autor. La investigación comprende un
análisis de cinco etapas mediáticas (ABC Cultural, El ... Ver más
This doctoral thesis analyses the topics, development and style of the journalistic
columns written by the philosopher José Antonio Marina, in relation to the work
developed in his dissemination essays. The investigation includes an analysis of five
media stages the author has experienced (ABC Cultural, El Semanal, El Cultural, ES
de La Vanguardia, El Confidencial).
The tradition of the collaborations of intellectuals in the press, historically rooted in our
country, remains in the phenomenon of modern columnism. José Antonio Marina is a
representative case to study its philosophy in the newspaper, when the context of the
"network society" invites to rethink the meaning of the figure of the media intellectual.
The study aims to define the thematic axes of the columns, the features of the author's
nuclear and formal ethos, as well as the samples of internal intertextuality in his work in
the press and his essay work. To do this, the method of content analysis of the
columns is employed. This includes the development of a table that lists the identified
style elements and a record sheet of intertextual links. The research also uses a semistructured
interview with José Antonio Marina. For the theoretical context, a biobibliographic profile of the author has been prepared,
which includes a summary of the whole of his written work. In a second theoretical
chapter, the background and characteristics of the column genre are specified, paying
a special attention to its rhetorical dimension. In this sense, the theoretical scaffolding on the ethos of the columnist as a predominant rhetorical strategy is used to apply it to
the case study.
The results reveal the presence of five essential thematic axes: intelligence, ethics,
affectivity, education and curiosities, divided into more specific sections. The set of
registered issues and approaches help to delimit the author's nuclear ethos. Among the
rhetorical resources associated with the formal ethos, it is pointed out the technique of
"aesthetics and zoom philosophy", the etymological analysis, the use of neologisms
and questions, examples and metaphors, paroemias and citations of authority,
personal comments and appeals to the reader, as well as the final teachings and
proposals.
The conclusions include the most significant contributions from each of the thematic
areas. The pedagogical and divulging spirit of Marina's nuclear ethos is inferred,
associated with an essayist columnism, while the persuasive value of the rhetorical and
stylistic features of the formal ethos is synthesized. Likewise, the presence of a high
intertextuality between the columns and the author's books is confirmed. Finally, the
intellectual function of José Antonio Marina´s philosophy in the press is valued.
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