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Periodismo musical en la era digital: desafíos y oportunidades


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Título :
Periodismo musical en la era digital: desafíos y oportunidades
Autor :
Romero Ojeda, Andrea
Tutor:
Ors Montenegro, Miguel
Editor :
Universidad Miguel Hernández de Elche
Departamento:
Departamentos de la UMH::Ciencias Sociales y Humanas
Fecha de publicación:
2024-09
URI :
https://hdl.handle.net/11000/34026
Resumen :
Este trabajo de investigación tiene como objetivo el estudio de la evolución que ha tenido el periodismo musical y la comunicación sobre música a lo largo de los años, desembocando en la era digital en la que vivimos hoy en día. Asimismo, se profundiza en las oportunidades que brindan las nuevas te...  Ver más
The aim of this research is to study the evolution of music journalism and music communication over the years, leading to the digital era in which we live today. It also explores the opportunities offered by new technologies and platforms to make this type of communication more effective and accessible to all, but it also deals with the challenges they present, i.e. the disadvantages that arise from their use. The digital era has democratised information, allowing anyone with Internet access to become a receiver, but also a creator of content. This has led to a saturation of information, which raises the challenge of the veracity and reliability of news, making the spread of fake news and misinformation a serious problem. However, this period has also presented important opportunities for music journalism and the people who work in it. Professionals now have access to a variety of tools that they can use to enhance their work. Social media, for example, the biggest case in point, has provided a platform for communicators to connect with their audience in a more direct and personal way, but which is also used to reach more information and in a more effective way. In addition, digitisation has enabled the emergence of new formats and styles of music journalism, such as podcasts, specialised blogs or videos by freelance creators. All these developments offer a more dynamic and diverse perspective on music that not only enriches the content, but also allows a closer and more constant interaction with the audience, creating communities of committed and recurrent followers. In this paper we will place special emphasis on the aforementioned freelance creators, a great powerhouse of communication in the digital age. Like all forms of communication, music journalism is undergoing a transformation at a dizzying pace and this work investigates through a comprehensive vision all the aspects necessary to understand how music journalism has evolved and adapted to social needs and trends. It analyses trends, success stories and some strategies that have allowed some media and journalists to stand out in such a competitive and changing environment.
Palabras clave/Materias:
Creador de contenido
freelance
periodismo musical
playlist
streaming
content creator
music journalism
viral
Área de conocimiento :
CDU: Generalidades.: Periódicos. Prensa. Periodismo. Ciencias de la información
Tipo de documento :
info:eu-repo/semantics/bachelorThesis
Derechos de acceso:
info:eu-repo/semantics/openAccess
Aparece en las colecciones:
TFG - Doble Grado en Comunicación Audiovisual y Periodismo



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