Título : Podología y publicidad: un estudio sociocultural a través de la prensa histórica en la década de los años 20 |
Autor : Tent Alvado, María José |
Tutor: Echániz Martínez, Berta María |
Editor : Universidad Miguel Hernández |
Departamento: Departamentos de la UMH::Salud Pública, Historia de la Ciencia y Ginecología |
Fecha de publicación: 2024-06-01 |
URI : https://hdl.handle.net/11000/33405 |
Resumen :
Introducción: En la década de los años 20 en España, en el contexto de la dictadura de Primo de
Rivera, tendrán lugar un conjunto de transformaciones sociales y económicas que se plasmarán en
la publicidad de la época. Así, los anuncios del momento contribuirán a estudiar el proceso de
profesionali... Ver más
Introduction: In the 1920s in Spain, in the context of the dictatorship of Primo de Rivera, a series
of social and economic transformations took place that were reflected in the advertising of the
time. Thus, the announcements of the moment will contribute to studying the process of
professionalization of podiatry and the perception of podiatric health during that period.
Objectives: This paper aims to address the study of the development of the professional culture of
podiatry and to delve into the process of transformation of society at the beginning of the twentieth
century through the analysis of advertising in the historical press of the cities of Alicante and
Valencia.
Methodology: Through a historical methodology, podiatric health advertisements published in
newspapers in Alicante and Valencia during the 1920s, obtained from the repository of the Virtual
Library of Historical Press, are analyzed. Relevant filters were applied, considering that the results
are conditioned by access to the available digitized material.
Results and discussion: In the late 1920s, medical advertising, particularly in the field of podiatry,
focused on highlighting its scientific credibility. Aimed at an urban bourgeoisie, it was a faithful
reflection of the social and economic transformations of the time. Valencia had a more
sophisticated and abundant advertising compared to Alicante, which was evidence of a more
developed market.
Conclusion: The study of podiatric advertising in newspapers in the 1920s sheds light on the social
and economic dynamics, showing how the perception and promotion of these services has changed
over time. The ads are focused on the urban bourgeoisie and show greater specialization and
advances in the field of podiatry.
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Palabras clave/Materias: publicidad salud consumo podología historia |
Área de conocimiento : CDU: Ciencias aplicadas |
Tipo de documento : info:eu-repo/semantics/bachelorThesis |
Derechos de acceso: info:eu-repo/semantics/openAccess Attribution-NonCommercial-NoDerivatives 4.0 Internacional |
Aparece en las colecciones: TFG - Podología
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