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Podología y publicidad: un estudio sociocultural a través de la prensa histórica en la década de los años 20


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Título :
Podología y publicidad: un estudio sociocultural a través de la prensa histórica en la década de los años 20
Autor :
Tent Alvado, María José
Tutor:
Echániz Martínez, Berta María
Editor :
Universidad Miguel Hernández
Departamento:
Departamentos de la UMH::Salud Pública, Historia de la Ciencia y Ginecología
Fecha de publicación:
2024-06-01
URI :
https://hdl.handle.net/11000/33405
Resumen :
Introducción: En la década de los años 20 en España, en el contexto de la dictadura de Primo de Rivera, tendrán lugar un conjunto de transformaciones sociales y económicas que se plasmarán en la publicidad de la época. Así, los anuncios del momento contribuirán a estudiar el proceso de profesionali...  Ver más
Introduction: In the 1920s in Spain, in the context of the dictatorship of Primo de Rivera, a series of social and economic transformations took place that were reflected in the advertising of the time. Thus, the announcements of the moment will contribute to studying the process of professionalization of podiatry and the perception of podiatric health during that period. Objectives: This paper aims to address the study of the development of the professional culture of podiatry and to delve into the process of transformation of society at the beginning of the twentieth century through the analysis of advertising in the historical press of the cities of Alicante and Valencia. Methodology: Through a historical methodology, podiatric health advertisements published in newspapers in Alicante and Valencia during the 1920s, obtained from the repository of the Virtual Library of Historical Press, are analyzed. Relevant filters were applied, considering that the results are conditioned by access to the available digitized material. Results and discussion: In the late 1920s, medical advertising, particularly in the field of podiatry, focused on highlighting its scientific credibility. Aimed at an urban bourgeoisie, it was a faithful reflection of the social and economic transformations of the time. Valencia had a more sophisticated and abundant advertising compared to Alicante, which was evidence of a more developed market. Conclusion: The study of podiatric advertising in newspapers in the 1920s sheds light on the social and economic dynamics, showing how the perception and promotion of these services has changed over time. The ads are focused on the urban bourgeoisie and show greater specialization and advances in the field of podiatry.
Palabras clave/Materias:
publicidad
salud
consumo
podología
historia
Área de conocimiento :
CDU: Ciencias aplicadas
Tipo de documento :
info:eu-repo/semantics/bachelorThesis
Derechos de acceso:
info:eu-repo/semantics/openAccess
Attribution-NonCommercial-NoDerivatives 4.0 Internacional
Aparece en las colecciones:
TFG - Podología



Creative Commons La licencia se describe como: Atribución-NonComercial-NoDerivada 4.0 Internacional.