Integrated and Cross-Media Newsroom Convergence Two Models of Multimedia News Production – The Cases of Novotécnica and La Verdad Multimedia in Spain

Abstract

This article deals with the work of journalists in newsrooms that produce content for multiple media: print, radio, television, the internet and others. It builds on the relevant literature about the implementation of newsroom convergence in Europe and the USA. Specifically, the study analyses change in journalistic practice and newsroom workflow in the newsrooms of two Spanish multimedia groups: (a) La Verdad Multimedia, a regional media group owned by Vocento, which publishes the newspaper La Verdad, the online site La Verdad.es, the local radio station Punto Radio and the television station Punto TV; and (b) Novotécnica, a regional independent company which publishes the newspaper La Voz de Almería and also owns both Radio Almería (Cadena Ser) and Localia television. Researchers interviewed reporters and news directors and observed newsroom practices. The results suggest the emergence of two different models of newsroom convergence: the integrated model and the cross-media model, each with a different production system, newsroom organization, degree of journalists’ multi-skilling and business strategy.