Cibermedios nativos españoles: explorando modelos de rentabilidad

Abstract

Online media are undergoing a pro¬cess of change in both production and distribution systems, in the role of au¬diences, in journalistic practices and in business models. In the case of online media which exclusively operate in the web, with no print of broadcast matrix, economic viability is even more compli-cated. This paper analyses the business models of three native online media in Spain: Bottup, Periodismohumano and Somos Malasaña. The conclusions out¬line their strengths and weaknesses, as well as the difficulties for the success of these online initiatives.