Resumen :
In the educational realm, continually exploring new methodologies to enhance student learning and classroom experience is crucial, particularly in subjects like accounting, known for their practical focus and the necessity for students to grasp both theoretical and practical components. However, the
traditional teaching approach, relying on lectures and individual exercises, often disconnects students
from applying knowledge practically, leading to a lack of interest and motivation. In response to this
challenge, role-playing was introduced as an innovative strategy in the Accounting Planning subject,
immersing students in simulated business scenarios to confront challenges, make decisions, and experience consequences. Beyond fostering active participation, role-playing enhances critical and analytical
skills, significantly contributing to students’ preparation for workplace challenges. Evaluating this approach involved two groups: one undergoing continuous assessment through group practices (role-playing) and another following traditional teaching method. The analysis revealed significant differences
in academic performance, with the continuous assessment group outperforming the traditional group.
Student perceptions, gathered through a survey, indicated a positive experience with the continuous
assessment approach, emphasizing its utility in understanding content and developing communication
and problem-solving skills. These findings underscore the effectiveness of group practices, particularly
role-playing, in improving learning in Accounting Planning, supporting the notion that implementing
innovative educational methodologies can significantly enhance education quality and student engagement.
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