Los Doodles: un juego en la identidad visual de google

Abstract

Google shows its logo to commemorate certain events and publish it cemporarily to che home page of Internet search engine since 1998. The company has translated its corpo rate mission to fully visual identity, to symbolically illustrate the changes and expiration through their Doodles. The action of illustrations, animations or interact with a logo is an unusual practice, bue it is a majo'r key success factors for Google. lnternational recog nition of che company and its reputation highlighcs the relevance of research for its public image, whose treatment is a paradigm of open image and polymorphous by introducing ín his logo sorne form of enre'rcainment unusual in chis discipline.