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Please use this identifier to cite or link to this item: https://hdl.handle.net/11000/31459
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dc.contributor.authorMartinez Bonastre, Oscar-
dc.contributor.authorSanchez-Soriano, Joaquin-
dc.contributor.authorNeville, Stephen A.-
dc.contributor.authorLopez, Francisco-
dc.contributor.otherDepartamentos de la UMH::Estadística, Matemáticas e Informáticaes_ES
dc.date.accessioned2024-02-19T11:52:52Z-
dc.date.available2024-02-19T11:52:52Z-
dc.date.created2011-01-
dc.identifier.urihttps://hdl.handle.net/11000/31459-
dc.description.abstractIn this work the authors assess the main stakeholders involved in using Internet Protocol Television (IPTV) from the perspective of how users can interact in a business model that will be mutually beneficial to all. Then, Social TV is well placed to leverage the benefits to both business players and end users in an advertising business model that will be summarized by authors using game theory techniques.es_ES
dc.formatapplication/pdfes_ES
dc.format.extent2es_ES
dc.language.isoenges_ES
dc.publisherIEEEes_ES
dc.relation.ispartofThe 8th Annual IEEE Consumer Communications and Networking Conference (CCNC), 2011es_ES
dc.rightsinfo:eu-repo/semantics/closedAccesses_ES
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectIPTVes_ES
dc.subjectgame theoryes_ES
dc.subjectsocial tves_ES
dc.subject.classificationLenguajes y Sistemas Informáticoses_ES
dc.subject.otherCDU::0 - Generalidades.::04 - Ciencia y tecnología de los ordenadores. Informática.es_ES
dc.titlePromoting game theory techniques for targeted advertisements for Social TV business modelses_ES
dc.typeinfo:eu-repo/semantics/conferenceObjectes_ES
dc.relation.publisherversionhttps://doi.org/10.1109/CCNC.2011.5766572es_ES
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