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https://hdl.handle.net/11000/31459
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DC Field | Value | Language |
---|---|---|
dc.contributor.author | Martinez Bonastre, Oscar | - |
dc.contributor.author | Sanchez-Soriano, Joaquin | - |
dc.contributor.author | Neville, Stephen A. | - |
dc.contributor.author | Lopez, Francisco | - |
dc.contributor.other | Departamentos de la UMH::Estadística, Matemáticas e Informática | es_ES |
dc.date.accessioned | 2024-02-19T11:52:52Z | - |
dc.date.available | 2024-02-19T11:52:52Z | - |
dc.date.created | 2011-01 | - |
dc.identifier.uri | https://hdl.handle.net/11000/31459 | - |
dc.description.abstract | In this work the authors assess the main stakeholders involved in using Internet Protocol Television (IPTV) from the perspective of how users can interact in a business model that will be mutually beneficial to all. Then, Social TV is well placed to leverage the benefits to both business players and end users in an advertising business model that will be summarized by authors using game theory techniques. | es_ES |
dc.format | application/pdf | es_ES |
dc.format.extent | 2 | es_ES |
dc.language.iso | eng | es_ES |
dc.publisher | IEEE | es_ES |
dc.relation.ispartof | The 8th Annual IEEE Consumer Communications and Networking Conference (CCNC), 2011 | es_ES |
dc.rights | info:eu-repo/semantics/closedAccess | es_ES |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | IPTV | es_ES |
dc.subject | game theory | es_ES |
dc.subject | social tv | es_ES |
dc.subject.classification | Lenguajes y Sistemas Informáticos | es_ES |
dc.subject.other | CDU::0 - Generalidades.::04 - Ciencia y tecnología de los ordenadores. Informática. | es_ES |
dc.title | Promoting game theory techniques for targeted advertisements for Social TV business models | es_ES |
dc.type | info:eu-repo/semantics/conferenceObject | es_ES |
dc.relation.publisherversion | https://doi.org/10.1109/CCNC.2011.5766572 | es_ES |
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10. Promoting game theory techniques for targeted advertisements for Social TV business models.pdf
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