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dc.contributor.authorNavarrete, Francisco-
dc.contributor.authorSanchez-Soriano, Joaquin-
dc.contributor.authorMartinez Bonastre, Oscar-
dc.contributor.otherDepartamentos de la UMH::Estadística, Matemáticas e Informáticaes_ES
dc.date.accessioned2024-02-16T09:30:05Z-
dc.date.available2024-02-16T09:30:05Z-
dc.date.created2022-02-10-
dc.identifier.urihttps://hdl.handle.net/11000/31440-
dc.description.abstractthis work presents an innovative model for the consumer technology industry. The innovation is a dynamic generation of revenue through the insertion of advertisements into video contents. The revenue can come through the pay-perview system and through the insertion of advertisements in the videos. Then to study how to divide the revenues in a reasonable and fair way between the two parties, we consider a dynamic cooperative game that reflects the importance of each part in generating revenue. As well, we carry out a computational experience by simulation of our approach in a video ecosystem.es_ES
dc.formatapplication/pdfes_ES
dc.format.extent2es_ES
dc.language.isoenges_ES
dc.publisherIEEEes_ES
dc.relation.ispartofIEEE 19th Annual Consumer Communications & Networking Conference (CCNC), 08-11 January 2022es_ES
dc.rightsinfo:eu-repo/semantics/closedAccesses_ES
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectadvertisinges_ES
dc.subjectrevenue allocationes_ES
dc.subjectInternetes_ES
dc.subject.classificationLeguajes y Sistemas Informáticoses_ES
dc.subject.otherCDU::0 - Generalidades.::04 - Ciencia y tecnología de los ordenadores. Informática.es_ES
dc.titleDynamic Generation of Revenue through the insertion of advertisements into video contentses_ES
dc.typeinfo:eu-repo/semantics/conferenceObjectes_ES
dc.relation.publisherversionhttps://doi.org/10.1109/CCNC49033.2022.9700677es_ES
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