Resumen :
Desde hace unos años, las redes sociales y el entorno que las envuelve han pasado a formar
parte de nuestro día a día y cobran cada vez más importancia, en especial para los negocios.
Si quieres que algo se conozca, muéstralo en redes. La publicidad tradicional ha quedado en
un segundo plano con la... Ver más
In recent years, social networks and the environment that surrounds them have become part
of our daily lives and are becoming increasingly important, especially for businesses.
If you want something to be known, show it on social media. Traditional advertising has taken
a back seat with the emergence of Instagram, Tik Tok, Twitter and Facebook. On these apps,
businesses are promoted for free through stories, posts and videos. In addition, the
participation of influencers in advertising actions improves the visibility of the business among
its target and non-target audiences.
For this same reason, many companies have stopped advertising in "conventional" media,
such as radio, press or television, as they have fewer and fewer viewers and require a greater
economic investment. Nowadays, any entity, regardless of its size or the sector of activity to
which it belongs, is present in social networks.
Organisation, communication and professionalism are key to creating a good business
communication strategy, together with the study of the direct competition, with the intention
of unravelling the keys that allow us to establish the difference and strengthen the business
values that identify it.
In this project, focused on the creation of a communication plan and its development, the
involvement of the entity and its workers has been of great importance to achieve the
objective of making the company a reference in the locality.
Becoming part of the community of content creators in networks and developing quality
information has been one of the most relevant points to offer the public useful information,
contrasted by professionals and aesthetically cared for, following an order.
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