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La construcción de la innovación en los medios de comunicación nativos digitales: Los casos de El Confidencial y Quartz


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Título :
La construcción de la innovación en los medios de comunicación nativos digitales: Los casos de El Confidencial y Quartz
Autor :
Valero Pastor, José María
Tutor:
García Avilés, José Alberto
Carvajal, Miguel
Editor :
Universidad Miguel Hernández
Departamento:
Departamentos de la UMH::Ciencias Sociales y Humanas
Fecha de publicación:
2021-03
URI :
http://hdl.handle.net/11000/25509
Resumen :
La presente tesis doctoral estudia la construcción de la innovación en los medios de comunicación nativos digitales, en un contexto de continuas transformaciones tecnológicas, sociales y económicas, que obligan a las empresas a buscar productos, procesos, formas organizativas y modelos de negocio q...  Ver más
This doctoral thesis analyzes the construction of innovation in digital native media, in a context of continuous and accelerated technological, social and economic transformations, which encourage companies to look for new products, processes, organizational forms and business models in to achieve sustainability. After a theoretical review, the case study method is applied to El Confidencial and Quartz, two news outlets considered as innovation examples in their respective geographic areas, Spain and the United States. These companies were chosen through a process based on an expert panel and an algorithm composed of social and professional relevance criteria. Participant observation and 20 in-depth interviews with editors and professionals from both media, as well as other documentary resources, are carried out to study the companies' internal configurations and dynamics around eight main topics which are essential for innovation in journalism: the professional profiles, identities and roles, the creation of multidisciplinary teams, the spatial dimension of newsrooms, workflows, leadership, creativity, corporate culture and knowledge transference between the different areas and employees. The results reveal that this type of organizations hire professionals with diverse thematic and technical specializations that constitute highly valuable resources both in the ideation and development of the products and in the elaboration of the contents. The creation of heterogeneous working groups is encouraged in order to cover all the aspects present in the needs of the target audiences. In addition, to meet this objective more quickly and efficiently, they adopt flexible workflows such as agile methodologies, especially in those units which are responsible for generating the products, since they allow constant testing of the products with users, and their subsequent reformulation or development.The effectiveness of transformational leadership on the innovative capacity of the companies is verified, since it fosters the creation of a shared vision that allows the alignment of workers' actions. In this way, companies promote organizational creativity through intrinsic motivation and professional autonomy, which are associated with this style of leadership. Knowledge transference is also encouraged, as companies look at the factors that affect the process of innovation diffusion and try to influence them, through various methods. Contact between different professionals and subcultures leads to a more innovative organizational culture. However, those areas which are most closely related to the content present greater reticence and difficulties when it comes to innovating due to a greater dependence on immediacy, and a more classic professional identity. In conclusion, this research contributes to media management and media innovation fields, as it provides a holistic conceptual framework applicable to the analysis of practical cases, studies the relationship between innovation and the processes that lead to it, and builds on the perspective of the actor-network to reject technological determinism. In addition, conclusions are drawn about the performance of these particular media, and a decalogue of recommendations for integrating the culture of innovation in these organizations is provided.
Palabras clave/Materias:
empresa informativa
innovación en periodismo
periodismo digital
cultura organizacional
Área de conocimiento :
CDU: Generalidades.: Periódicos. Prensa. Periodismo. Ciencias de la información
CDU: Ciencias sociales: Demografía. Sociología. Estadística: Sociología. Comunicación
Tipo de documento :
info:eu-repo/semantics/doctoralThesis
Derechos de acceso:
info:eu-repo/semantics/openAccess
Aparece en las colecciones:
Tesis doctorales - Ciencias Sociales y Jurídicas



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