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La visión de los productores sobre la televisión interactiva: el final de la utopía


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Título :
La visión de los productores sobre la televisión interactiva: el final de la utopía
Autor :
León, Bienvenido
García Avilés, José Alberto
Departamento:
Departamentos de la UMH::Ciencias Sociales y Humanas
Fecha de publicación:
2007-12-13
URI :
http://hdl.handle.net/11000/4567
Resumen :
Interactive television, also referred to as ITV, has already covered a long distance but has not reached massive deployment yet.This article analyses the criteria that ITV producers are currently following in order to ensure that their work meets the expectations of viewers and that it gets its most out the capabilities of the medium. First, we identify some key issues of ITV production, related to content selection, audience research, use of interactivity and business models. Then, we survey the criteria followed by producers in the above mentioned aspects of ITV production. The results are discussed. The emphasis is placed on the producers’ perceptions as indicators of the level of maturity of the industry, considering content, audience knowledge, use of interactivity and the business models that the new technological and market developments imply. Results suggest that ITV is in an advanced stage in which producers are ready to leave some of the positions of the past, which may help its massive deployment.
Palabras clave/Materias:
Interactive television
nteractivity
television production
business model
audience research
Área de conocimiento :
Periódicos. Prensa. Periodismo. Ciencias de la información
Tipo documento :
application/pdf
Derechos de acceso:
info:eu-repo/semantics/openAccess
Aparece en las colecciones:
Artículos Ciencias Sociales y Humanas



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